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Your Trusted Toyota Dealership in Memphis, TN
Principle Toyota in Memphis is driven by a commitment to customer-centric values and automotive excellence. Since our establishment, we have prioritized integrity, personalized service, and community investment, ensuring every customer feels valued as part of our extended family. Our team of Toyota-certified professionals delivers expertise in new and pre-owned vehicle sales, factory-trained service, and genuine parts, all while maintaining transparent pricing and stress-free shopping. We offer innovative solutions like online trade-in appraisals, flexible financing, and a three-day vehicle exchange policy to enhance convenience.

Backed by Toyota's reputation for reliability, we combine cutting-edge technology with time-tested principles to serve Memphis drivers and surrounding areas. Our service center specializes in maintenance and repairs using OEM parts, while our inventory features models like the Camry, RAV4, and 4Runner. Through partnerships with local communities and a focus on reducing customer effort, we aim to redefine automotive retail experiences by aligning business practices with customer needs.
Services
New Vehicle Sales Used Vehicle Sales Service Center Parts Department Financing Options
Highlights and features
  • We offer Toyota-certified technicians and genuine OEM parts for precise repairs.
  • Our three-day vehicle exchange policy provides added confidence for buyers.
  • Online tools streamline trade-in appraisals, financing, and inventory browsing.
  • Factory-trained service team specializes in models like the RAV4 and 4Runner.
  • Transparent pricing with no hidden fees across sales and service departments.
What people say
Exceptional customer service Knowledgeable staff Stress-free shopping Transparent pricing Efficient service
Services
New Vehicle Sales
Principle Toyota offers the latest Toyota models including Camry, RAV4, and 4Runner. Our sales team provides transparent pricing, personalized financing options, and online trade-in appraisals. Customers benefit from Toyota's reputation for reliability combined with our stress-free shopping experience.
Service Center
Our Toyota-certified technicians perform maintenance and repairs using OEM parts. Services include oil changes, brake replacements, and diagnostics. The service center prioritizes convenience through online scheduling and a three-day vehicle exchange policy for added confidence.
Parts Department
We supply authentic Toyota parts and accessories for all models. The department ensures proper vehicle maintenance with OEM components. Customers can order parts online or consult staff for specialized needs, ensuring long-term vehicle performance and warranty compliance.
Used Vehicle Sales
Our pre-owned inventory includes certified used Toyota vehicles and other brands. Each car undergoes rigorous inspections to meet quality standards. Financing options and trade-in appraisals simplify the purchase process for budget-conscious buyers.
Financing Options
We offer tailored financing solutions for new and used vehicle purchases. Our finance center provides competitive rates, lease options, and online applications. The team works with customers to find affordable payment plans while maintaining transparent terms and conditions.
Questions
What new Toyota models are available in Memphis?
We offer the latest Camry, RAV4, 4Runner, and Prius models. Inventory updates regularly, and our online portal shows current availability with pricing details.
Do you provide financing options for car purchases?
Yes, our finance center offers competitive rates, lease agreements, and online applications. We assist with pre-approvals and customized payment plans.
What service options are available for Toyota owners?
Our service center handles oil changes, brake repairs, diagnostics, and major repairs using OEM parts. Online scheduling and rotating service coupons help reduce maintenance costs.
Can I trade in my current vehicle online?
Yes, our online trade-in tool provides instant value estimates. You can complete the appraisal process remotely or schedule an in-person evaluation.
What warranty coverage applies to repairs?
Service repairs include a 12-month/12,000-mile warranty on parts. New vehicles receive Toyota's full factory warranty with additional protection plans available.
Are there online shopping options for parts?
Yes, our parts department offers online ordering for genuine Toyota components. Customers can browse inventory, check pricing, and schedule installations.