Business Details
50+ Years
experience
Emergency
services
Trusted Car Wash Systems for New Car Dealers
Brite-O-Matic has been a family-owned leader in car wash systems manufacturing and service since 1966. Our company was founded on the principle of delivering exceptional customer service to new car dealers, a commitment that continues through three generations of leadership. We specialize in designing, manufacturing, and servicing high-performance car wash systems tailored specifically for dealership needs across the Midwest. Our team brings over 50 years of industry expertise, combining cutting-edge technology with closed-cell foam brushes and custom-formulated cleaning solutions to ensure superior wash quality and safety. We pioneered innovative rental and service plans that eliminate unexpected costs while providing comprehensive maintenance and equipment upgrades. Our mission remains focused on evolving with customer needs, offering space-saving designs and environmentally friendly systems that reduce water consumption.With dedicated sales and service professionals, we maintain a hands-on approach to client satisfaction, evidenced by long-term employee and customer relationships. Our proven track record includes partnerships with major automotive manufacturers and a performance guarantee that underscores our commitment to reliability. By integrating advanced drying systems and spot-free rinse technology, we help dealerships enhance customer loyalty through consistent, high-quality vehicle cleaning. Our comprehensive approach ensures dealers can focus on core business operations while we handle their car wash needs with predictable monthly expenses and priority emergency service.
Services
Car Wash Systems
Rental Plans
Repair Services
Drying Systems
Spot-Free Rinse
Water Reclaim
Pressure Washers
Entry Systems
Vacuum Equipment
Details
- Year established: 1966
Highlights and features
- We offer over 50 years of dealership-specific car wash expertise
- Our patented closed-cell foam technology ensures vehicle safety
- We provide all-inclusive rental plans with no hidden costs
- Our team includes 80% employees with 5+ years of service experience
- We guarantee priority emergency service response in writing
What people say
Dependable service
Trusted longevity
Hands-on support
Quality results
Predictable costs
Services
Car Wash Systems
Custom-engineered car wash systems designed specifically for new car dealerships. Our equipment combines closed-cell foam brushes with sensor-controlled operations to ensure vehicle safety while delivering superior cleaning performance. Systems include options for automatic drying and space-saving configurations to accommodate various dealership layouts.
Rental Plans
All-inclusive rental agreements covering equipment, maintenance, and chemical supplies. Our plans eliminate unexpected repair costs through written performance guarantees and include regular equipment upgrades to maintain technological advantages while providing predictable monthly expenses for dealership operators.
Repair Services
Comprehensive repair and preventative maintenance programs performed by factory-trained technicians. Services include parts replacement, system diagnostics, and chemical replenishment with emergency response available to minimize equipment downtime for dealership operations.
Additional Equipment
Supplementary systems including spot-free rinses, water reclaim units, and industrial pressure washers. These components enhance wash quality, reduce environmental impact through water conservation, and provide complete detailing solutions for dealership vehicle preparation needs.
Eco-Friendly Solutions
Environmentally conscious wash systems featuring water recycling technology and chemical-efficient processes. Our solutions reduce water consumption by up to 5 microns filtration while maintaining cleaning effectiveness, helping dealerships meet sustainability goals without compromising wash quality.
People
William Gasser
Founder
Established Brite-O-Matic in 1966 with a focus on dealership car wash solutions. Pioneered industry standards through customer-centric innovation and maintained family leadership for over five decades.
Laurel Gasser
CEO
Third-generation leader continuing family legacy since 1966. Focuses on technological innovation while maintaining core values of customer service and long-term client relationships.
Steve Hamaker
President
Oversees daily operations and strategic development. Implements customer feedback into product evolution while maintaining the company's commitment to quality and service excellence.
Questions
What car wash systems do you offer for new dealerships?
We provide automatic and semi-automatic systems with single/double top brushes, onboard dryers, and space-saving designs specifically engineered for dealership vehicle preparation needs.
How long has Brite-O-Matic served the car wash industry?
Since 1966, we've specialized in dealership car wash solutions with three generations of family leadership and over 50 years of continuous industry innovation.
Do you offer maintenance plans for car wash equipment?
Yes, our all-inclusive rental plans cover preventative maintenance, chemical supplies, parts replacement, and emergency service with written performance guarantees.
What makes your car wash systems environmentally friendly?
Our systems feature water reclaim technology reducing consumption by 5-micron filtration and closed-cell foam brushes that minimize chemical usage while maintaining cleaning effectiveness.
Can you help evaluate our dealership's car wash needs?
We provide free consultations assessing wash volume, space requirements, and operational costs using 50+ years of dealership-specific experience to recommend optimal solutions.
