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Business Details
Your Trusted Ford Dealership in Raton, NM
At Phil Long Ford of Raton, our mission is to serve as the automotive hub for drivers in Raton, NM, and surrounding communities. We pride ourselves on offering an extensive selection of new and used vehicles, paired with exceptional car care and customer service. Our dealership is staffed by experienced professionals committed to delivering personalized assistance, whether you're purchasing a vehicle, seeking financing, or requiring maintenance.

We actively engage with the local community, supporting initiatives that enhance the quality of life for our neighbors. Our dedication to transparency, competitive pricing, and top-tier service ensures every customer receives the attention and value they deserve. With a focus on integrity and long-term relationships, we strive to exceed expectations at every touchpoint.
Services
New Vehicle Sales Certified Pre-Owned Vehicles Auto Repair Services Tire Services Brake Repair Oil Changes Financing & Insurance Parts Sales Collision Repair Vehicle Inspections
Highlights and features
  • We offer a vast selection of new and used Ford vehicles for every need.
  • Our certified technicians provide expert maintenance and repair services.
  • Competitive pricing ensures value for every customer.
  • We prioritize community involvement and customer satisfaction.
  • Financing options tailored to diverse credit situations are available.
What people say
Friendly staff Competitive prices Reliable repairs Great selection Quick service
Services
New Vehicle Sales
Explore our latest Ford lineup, including the F-150, Mustang, Bronco, and Maverick. Our sales team provides transparent pricing and personalized guidance to help you find the perfect vehicle for your lifestyle and budget.
Certified Pre-Owned Vehicles
Our certified pre-owned inventory offers rigorously inspected Ford models with added warranties and benefits. These vehicles combine affordability with reliability, ensuring peace of mind for budget-conscious buyers.
Auto Repair Services
Our factory-trained technicians deliver expert maintenance and repairs using genuine Ford parts. Services range from oil changes to complex diagnostics, ensuring optimal performance and longevity for all makes and models.
Tire Services
We offer top-brand tires with competitive pricing, including Goodyear, Michelin, and Bridgestone. Our team provides installation, rotations, and a price-match guarantee to keep your vehicle safe and road-ready.
Financing & Insurance
Our in-house finance experts assist with securing loans, leases, and insurance packages tailored to your financial situation. We work with multiple lenders to ensure competitive rates and flexible terms for all customers.
Questions
What are your service hours?
Our service department is open Monday-Friday 8am-5pm and Saturday 8am-1pm. Closed Sundays.
Do you offer financing options?
Yes, we provide financing solutions for new, used, and certified pre-owned vehicles through multiple lenders.
Can you service non-Ford vehicles?
Yes, our technicians are trained to service all makes and models.
Are there current service coupons available?
Yes, we offer promotions like tire rebates, oil change packages, and brake service discounts. Check our website for details.
Do you have a pickup and delivery service?
Yes, complimentary vehicle pickup and delivery is available for service appointments.
What sets you apart from other dealerships?
We combine Ford factory expertise with personalized service, competitive pricing, and a commitment to community values.